Guides
Swift Adventure Co. is hosted by a core team of expert bicycle guides, and each curriculum is brought to life with guest specialists and sidekick guides.

Founder & Lead Guide
Jason Goodman
Jason ‘Goods’ brings fifteen years as a bike mechanic, the skills of a mountaineering guide, and the contagious curiosity of a lifelong learner to all things Swift. Raised by passionate naturalists and never a fit for the conventional classroom, Jason’s curiosity and creativity are unlocked by life outdoors. A degree in Outdoor Education from Prescott College, honed Good’s ability to turn any campground into a classroom, and each trail into a lab. Every spare minute finds Jason fiddling with gear, refining Swift Industries designs, and on his way to the waters of local rivers for a few peaceful hours of casting. He works best with Loki at his heels.
Experience and Certifications:
- Outdoor Education & Marine Science, BA Prescott College 2006
- Wilderness Instructor, Prescott College 2005-2010
- Certified Wilderness First Responder 2003 to current
- Climbing Guide, Mountain Madness 2002-2005
- Co-Owner, Swift Industries 2008 to current
The wildest day in his life
Leading a backcountry group safely out of the Grand Canyon during flash floods and a snow storm.
His favorite book
Good News, Ed Abbey
The longest adventure he’s been on
Two months paddling the Gulf of California
You ate what?
Chuño
His hidden talent
Remembering the name of the street where he turned left on bike tour a decade ago.
The most challenging thing he’s ever done
Guiding a group of clients off the glacier fields of Mount Baker in whiteout conditions.
Estimated total number of nights spent in the great outdoors
At least 3000, and counting.

Co-Founder & Occasional Guide
Martina Brimmer
Martina’s earliest memories are all outside, marauding with a posse of unkempt wild kids, climbing trees and running as fast as her legs would carry her. She’s still pretty much the same. She’s harnessed some of that nuclear energy and creative verve by founding and leading Swift Industries. The rest she pours into time on her bicycle.
Experience and Certifications
- Adventure and Experiential Education Coordinator, Seattle Waldorf School 2011 to 2014
- Co-Owner, Swift Industries 2008 to current
- Life. 1982 to current.
The wildest day in her life
In a thunderstorm at the base of Achumani Peak, Bolivian Andes
Her favorite book
Mink River, by Dylan Thomas
The longest adventure she’s been on
Life. Well, okay, 21 days of backpacking the Northern Arizona Desert.
You ate what?!
Loved the beef heart and potatoes grilled in car hubs on the streets of La Paz, Bolivia. Five-star midnight snack.
Her hidden talent
Hearing people, and encouraging folks to hear themselves.
The most challenging thing she’s ever done
The SAT’s. Screw those.
Estimated total number of nights spent in the great outdoors
Well over 1000

Adventure Illustration Instructor and Sidekick Guide
Chris McNally
Chris McNally is a Boulder-bred, San Francisco–based design illustrator. Cycling has informed his sense of purpose and has provided the community and the creative inspiration to crystalize a unique design aesthetic into a career doing what he loves. Chris’s curiosity for rediscovering the details in one’s own backyard, his love for the interplay of the built and natural environments, and his talent for breathing new life into the mundane with bold line work and dreamy watercolor, make him an incredible guest teacher at Swift Adventure Co.
Follow McNally’s work here.

Adventure Artist Extrordinare
Anna Brones
Anna Brones is a writer, artist, and producer based in the South Puget Sound. She is the author of several books including Fika the Art of the Swedish Coffee Break and Live Lagom: Balanced Living the Swedish Way. She writes a monthly newsletter called Creative Fuel and also works as a papercut artist, handcutting illustrations from single pieces of paper. Her illustrations are featured in the new edition of the iconic cookbook, The Joy of Cooking. She regularly teaches creativity classes and workshops. She rides a Sweetpea and loves making coffee outside. See more of her work on her website www.annabrones.com or on Instagram @annabrones.